Chappy Charlesworth Introduces Freshly Roasted Nuts
Over the next 20 years, Chappy introduced several elements into the business that have become part of Charlesworth Nuts’ core principles. One of those was the concept of cooking nuts fresh on site, we were the first in Australia to do so and you can still walk into any of our stores and receive freshly cooked hot nuts even today.
Right: Chappy (circled) with his navy buddies
Whenever Chappy did anything, he did it with all his effort. He laid a solid foundation within the business before passing it on to his sons, Brett (that’s me) and Mark. Chappy stepped back from his role as Director, allowing autonomous control of the business for Mark and I while acting as a mentor and teacher, but without interfering; he allowed us to make mistakes and to learn first-hand what it takes to run a successful business.
Chocolates, Glazing, Gift Baskets, The Royal Show
With the strong foundation laid by Herb and Chappy, the 3rd generation (my brother Mark and I), took Charlesworth Nuts to a whole new level. We opened the company’s first new store in 40 years in the then relatively new Westfield Marion Shopping Centre. Production was moved from out of our family’s Glengowrie home to a warehouse factory in Marion.
Throughout the 1970’s and '80s, we opened 4 new stores at Colonnades Shopping Arcade, City Cross Arcade, Tea Tree Plaza and Elizabeth Shopping Centre.
We created our glazing and chocolate departments and gave our nuts all new, never-before-seen makeovers. During this time we also started producing our range of gift hampers and baskets, which have since gone on to become our most popular products.
Right: The early days of gift packing…oh how far we have come. In the beginning, we would only make around 1,500 gifts per year. Today, we make more than 170,000.
Inducted Into SA’s Family Business Hall of
We kept growing well into the ‘90’s. We opened 2 new stores in the Myer Centre and West Lakes Shopping Mall.
As I said before, it was the strong foundation Herb and Chappy laid that allowed my brother and I to grow the business so much and in 2004, on our 70th as a company, Charlesworth Nuts was inducted into South Australia’s Family Business Hall of Fame – this made us an official South Australian icon
and we couldn’t be more proud.
Charlesworth Nuts Today
Since 2004, we’ve opened a store in Burnside Village and in November 2013 we opened at No.1 Rundle Mall in the old Darrel Lea site, one of the busiest and most prestigious locations in South Australia – I bet Herb & Doris never pictured it coming this far, but here we are. More recently
we opened our first ever rural store in Mount Barker, SA. We are ecstatic to have expanded into the
Adelaide Hills and the community has certainly welcomed us with open arms.
Today, my 3
sons, Rhys, Kain and Liam, the 4th generation, are working in different areas throughout the
company, always striving to expand their roles and learn as much as possible about the
years there are a lot of stories to tell, unfortunately too many to tell you about here – even my
little-abridged version was hard to keep short – but I hope I’ve managed to convey just why we
love this company and what we do so much. With such a long and fruitful history, how could we not?
I also hope that once you try our magnificent nuts, fruits and chocolates and see some of our
stunning gifts, you’ll fall in love with our company too!
Strong Family Values
family business and we have the strong values you’d expect from a family. We share those values
with our staff – they're entrenched into our training and culture – and we impart those values
to our Customers every time they walk into one of our stores; as it has been for 80 years and
hopefully for many more years to come.
— Brett Charlesworth, 3rd Generation